WORDS THAT WORK
North Dakota copywriting that utilizes masterful storytelling, and unique perspective to connect with your people and get results.
Articulate your vision with clear, persuasive words that move readers to action.
I’m a North Dakota copywriter, in Minot, ND.
I help real estate agents and businesses articulate their vision, clarify messaging, and increase earnings–by crafting compelling, and personable content about their brand, services and benefits.
I have the unusual ability to see good all around, and specialize in bringing unique flare to things others view as mundane. Where you may see “basic,” I see “ease of use,” “trustworthy design,” and “classic for a reason.”
Located in Minot, ND, I am passionate about Magic City businesses + organizations.
DITCH THE AI
Your work is too meaningful to trust a machine to describe it. Put a real person, with real feelings, and the real ability to meet your over coffee behind your words. Everything I do is customized for you and audience-focused.
Why Hire a Copywriter?
You seek the expertise of an accountant when it comes to taxes. You go to a salon for a haircut. When your car is acting up you talk to a mechanic.
While these are all things you could figure out on your own with practice and ample Googling, they save you time and get better results when delegated to a pro. Likewise, writing text that clearly conveys your message, and creatively entices people to invest in what you offer will save you time, and energy when left to an expert. Additionally, a professional writer effectively garners higher quality results.
People are surrounded by millions of bits of information each day. They consume thousands of words through reading and video when deciding on a house to buy, product to use, or service to invest in. With many products offering similar features, their purchase choice often comes down to which words are most memorable and clear. Sure, everyone can write a sentence–but a professional copywriter can do it better, freeing you up to do the things that you excel at >> leading to more productivity and greater profits.
For additional information and statistics on how professional copywriting positively impact business, see this in-depth document from American Writers & Artists Institute (AWAI).
…all signs point to unique, audience-focused, and engaging communication (aka copywriting) as the common thread and key ingredient for success in today’s online and offline channels.
Here’s how I can help you.
I am a North Dakota copywriting service, passionate about the culture and needs of real estate agents and business in our region. Things run a little different out here in Hot Dish Land–I get it. I craft content that speaks to your unique audience, while also bringing experience from across the country that allows me to relate to those who aren’t from around here.
The right words, a compelling perspective, and a personal approach will set you apart, clearly identify the benefits you offer, and increase earning potential.
- Articulate your offerings, and mission through copy for web, email + content marketing, and print pieces.
- Create captivating product descriptions and real estate listings.
- Equip leaders to communicate a mission + vision to clients and staff.
- Utilize my voice as a military spouse, and trusted source of information for Minot newcomers to share your message in an approachable, personal way.
YOU’VE ALREADY GOT A WEBSITE.
Make it more effective.
Real Estate Copywriting + Content Marketing
In a place like Minot, an in-person property visit is not always possible. A personable video makes the client feel as though they are really here. A walkthrough offers information and emotion in a way text and photos cannot.
During my 13 years as a military spouse, I have moved seven times. I’m familiar with the house-hunting process, and pouring over MLS listings before even arriving in a new town.
Research is showing that well-written, audience-focused MLS listings, which offer a personal voice and connect with potential buyers sell more quickly and at higher prices. As someone deeply invested in Minot’s community, I am eager to help real estate agents create unique listings that will help buyers find the right place to call home.
A Friendly Face: Real Estate Video + Content Marketing
It’s no secret that video and walkthrough tours are effective tools for selling real estate. Newer to the real estate scene is the idea of content marketing (a strategic stream of consistent, helpful information to retain and audience and engage potential buyers) and the use of influencers to drive sales. Current real estate trends show that buyers perceive influencer opinion as trustworthy. Influencer videos are key in generating leads because the information is entertaining and personal, as if coming from a friend.
What I offer in terms of content marketing is unique. I am not an influencer with thousands of followers. Instead, I offer casual videos + walkthrough tours that speak directly to a Minot audience. I am a trusted face for newcomers–let’s use that platform to help people find their Minot home.
I can coach an agent through a compelling walkthrough, or perform the walkthrough myself–making your listings more sharable, personal, and unique among others on the market.
WORDS FOR VIDEO? I do that, too.
81% of marketers have increased sales with video. 88% of consumers have purchased products and services after watching a marketing video.
I can help create a script that is entertaining, informative, and authentic.
North Dakota copywriting as enticing as a second scotcheroo.
Also copywriting for people who don’t like scotcheroos, and don’t know what a scotcheroo is.
I love storytelling, and helping newcomers adjust to–and enjoy living in Minot.
Hi, I’m Amy.
I’m a wife, mom, military spouse, mental health advocate, real estate/old house lover, and Midwest + Minot enthusiast.
Nearly ten years ago, I broke out of a lifelong cycle of depression and anxiety–one that nearly ended in suicide. Since then, I’ve become an expert at cultivating positive mindset, maintaining mental wellness, and flipping the narrative on negativity.
This ability to tell the right story is crucial in all aspects of life–from personal wellness, to business.
When I moved back to Minot in 2019, I began a passion project–using social media to combat the negative attitudes and preconceived notions about moving to the Magic City (especially for military assignments.) Since then I’ve made hundreds of connections, and garnered a reputation as Minot’s BFF, and unofficial biggest fan. Essentially, I “sell” people on Minot. Countless individuals have reached out for recommendations or to thank me for sharing the good about living in North Dakota.
Telling the right story, seeing the right angle.
In 2020–just for fun–I began using my uncanny ability to put a sunny spin on things to sell unwanted items on Facebook Marketplace. I discovered nearly anything can be sold with the right mix of emphasis on benefit, entertaining prose, and enthusiasm.
It’s all about choosing to see even mundane things from a new, refreshing angle.
Finding the right angle has become second nature to me. Whether it’s reframing thoughts surrounding a challenging circumstance, or crafting the perfect description of a property or product–I can find the most constructive narrative, and the words to articulate it.
This is be particularly useful for helping realtors + businesses connect with the ideal consumer, and helping people find the goods + services they need.
That’s why I started Amy Allender Copywriting. To help people find what they need. To help businesses serve people. To help our community thrive.
Finding an uplifting narrative, even in boring or challenging circumstances has become second nature.
My qualifications:
I’ve spent 13+ years as a military spouse. This has given me the ability to empathize with newcomers, make confident + quick decisions, and be flexible + ready for unforeseen challenges.
Since overcoming major depressive + anxiety disorders, I have become fascinated by psychology and mindset. What I’ve learned has produced the ability to stay in front of needs, understand the decision-making process, and reframe possible objections before they arise.
Additionally I have:
- BS Telecommunications (focus on broadcast journalism) from Ball State University
- Previously owned photography + video + design business providing for commercial and nonprofit clients.
- Completed Level I &II Lay Counseling Courses at Christian Life Ministries
- Extensive experience in ministerial leadership
- A successful opinion column published in The Northern Sentry, and previously in The Dakotan.
Spending too much time writing listings, descriptions, emails, and posts?
GET BACK TO WHAT YOU’RE GOOD AT. I’LL HELP WITH THE WORDS.
Services + Rates
My pricing structure is based on well-researched national averages. For more in-depth information on copywriting pricing, please see the American Writers & Artists Institute 2023 pricing guide.
Remember, anyone can cut hair with scissors, but it’s usually worth paying a pro to get it done right. Likewise, anyone can write a sentence, but a skilled professional can offer better results.
All services include a strategy call (preferably in person and over coffee!) to allow me to fully understand your needs. Rates are heavily dependent upon the complexity, length, and amount of research required for a project.
WEB SERVICES | $200-1500
- Web page
- Home/landing page
- Blog post
- Articles
- Editorial pieces
- Ghostwriting option
REAL ESTATE
.25-1.25% of listing price
- Property listing descriptions
- Walkthrough or tour voice over script
- Walkthrough performed by me + written listing
SOCIAL MEDIA | $50-400
- Post/caption copy packages
- Social media channel set up, includes content + instruction on using the platform effectively.
- Influencer marketing/product placement
OTHER COPY | $100-2000
- Email + eNewsletter
- Product description
- Brochure
- Promotional booklet
EDITING | TRAINING | ANALYSIS
- Copy editing + analysis, identifying ways to improve copy, fill gaps, improve results
- In-person workshops. (Crafting vision/mission statements; training staff on creating compelling copy; training leadership to better articulate vision + client benefits; etc)
- HeadStrong Workplace presentations
The Process
Call me old-fashioned, but I like working with people I know, people I can can form a relationship with. I am a North Dakota copywriting service, passionate about the culture and needs of real estate agents and business in our region. I craft content that speaks to your unique audience, while also bringing experience from across the country that allows me to relate to those who aren’t from around here.
When we work together, I want to get to know you. If you want something instant and impersonal–I’m probably not the right hire. If you want someone invested in what you do, ready to cheer you on–I’m the Midwesterner you need.
I want you to have the absolute best experience possible, and the most effective results. That’s why each project will always start with a free consultation so we can get to know each other and discover if I’m the right fit for you.
Initial contact
Before we get too serious, we’ll meet (either in person or virtually) to decide if I’m the right person for your job.
Strategy call or meet up
Once we’ve determined to work together, we’ll discuss your project in depth. I’ll get to know you, your business, and what sets you apart. While informative, this should also feel very comfortable, like coffee with a friend. We’ll hash out all the details, including exactly what you can expect from me.
First draft
After fully understanding your needs, I’ll begin work on the first draft. Depending on the scope of project, research required, or time constraints this will take 2-10 days. All expectations for drafting will be laid out in our strategy meeting.
Revisions + Completion
After submitting a draft to you, I allow for three rounds of revisions (one heavy, two light) as we fine tune your project. To best serve your needs, the revision window is limited to 10 days after receiving a first draft.
The ultimate goal is to offer you something incredibly effective, but also something you love. I’ll offer input, but you will have the final say in the finished product.
I am a COPYWRITER [ kop-ee-rahy-ter ]
Professional writer who composes text (also called “copy”) used in marketing or promotional materials.
Not to be confused with COPYRIGHT [ kop-ee-raht ]
Exclusive right to make copies or license a work.
North Dakota Copywriting
LET’S WORK TOGETHER ON SOMETHING GREAT.
Fill out the form and I’ll get back to you ASAP.
YOUR MINOT BFF
I'll show you how to love life in Hot Dish Land.It’s no secret moving to Minot can generate big emotions. I love living in North Dakota, and I’m here to tell you what I know. I may not be from around here, but it’s a darn great place to be.
